Rebranding Strategies: A Step-By-Step Approach for Professional Services
As a creative Branding Agency, Pinpoint global helps to discover the most memorable and loved aspects of your brand to build a brand design which will reflect the changing positive face of your company. We are aware of how bad planning in the branding process can cause lasting damage hence connect today to do rebranding the right way.
There are many reasons why a professional services firm might consider rebranding. Here are four of the most common:
Refresh a tired brand.
The marketplace is continually evolving. After a few years of neglect, a brand can lose its relevance, look and sound dated, and become a drag on a firm’s success.
Overcome a public relations crisis.
Rebranding can be an effective way to change negative public perceptions and begin the process of rebuilding a firm’s reputation.
Address a merger or acquisition.
A merger or major acquisition can create a major shift in target audience or business strategy. It may even require a new name.
Reposition the firm.
Most professional services firms lack strong differentiators or a compelling reason for buyers to choose them over competitors. Rebranding can uncover your differentiators and tell a powerful story.